facebook.com

89
out of 100
comfort
caution
concern

Who tracks you there?

44
  We scan the site for companies who collect tracking data.
We add points for each company based on these factors:
  • Anonymity
    20 points

    They don’t associate personal identification data with your profile.

  • Boundaries
    5 points

    They keep out of sensitive areas like health history, financial records or religion.

  • Choice
    5 points

    They allow users to opt-out of behavioral ad targeting.

  • Retention
    10 points

    They delete data within one year (or lose points ratably).

  • Oversight
    10 points

    They are subject to oversight from industry organizations.

  • Each company’s score is weighted based on how often they show up in our sample.

    Learn more in our FAQ
anonymity boundries choice 18
No NAI Membership
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
16%
anonymity boundries choice 3
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
nai 
TRUSTe's Trusted Data Collection program requires protective policy provisions with ongoing compliance review.
6%
anonymity boundries choice 13
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
4%
anonymity boundries choice 48+
No NAI Membership
No DAA Membership
3%
 Get more details

Special privacy considerations

Facebook games and applications have their own privacyscores. Those pages have their own the privacy policies. Those pages also allow more data collection by tracking companies, which is not reflected in this privacyscore.
Click here to see app privacyscores.


Be aware of how you share personal data. The default settings for Facebook and for Facebook applications may share your personal information widely, particularly if you share with Friends of Friends or Everyone. Check your Facebook privacy settings and regularly review which Facebook applications have access to your Facebook profile.
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